How do stories shape what people believe is possible?

I'm a two-time Emmy Award-winning storyteller, studio executive, and social anthropologist working at the intersection of entertainment, culture, and human connection.

Today, I lead Upworthy Studios, building entertainment designed not just to capture attention, but to expand what audiences imagine is possible.

The Hollywood Reporter: Sarah Yourgrau to lead Upworthy Studios

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My work spans television, documentary, and digital storytelling, with credits including Returning the Favor, Netflix’s Get Organized with The Home Edit, and collaborations with Saturday Night Live, TED, and the United Nations.

I founded Common Ground Studios to bring my background in anthropology and entertainment together, creating stories rooted in human connection.

Stories shape culture. Culture shapes possibility.