Who is she?

Good stories aren’t just an escape from reality. They’re a blueprint for a new world.

I connect the dots others miss - weaving together ideas, communities, and worlds that rarely meet. My stories turn social impact into entertainment people can’t turn away from, blending cinematic craft with anthropological and cultural insight.

I’m Sarah Yourgrau - a two-time Emmy-winning producer and narrative strategist. From docu-series and social impact campaigns to films and premium branded content, I collaborate with purpose-led leaders, creatives, and brands to craft narratives that connect, challenge, and transform -reaching audiences not just where they are, but where they could be.

Who I Am

I’ve spent over 15 years helping people, brands, and platforms — like Netflix, SNL, TEDx, and the United Nations — tell stories that name what matters, distill what’s real, and express it with resonance. From big stages to intimate rooms, I help shape narratives that move hearts and shift culture.

  • I’m the founder of Common Ground Studios, an award-winning creative company amplifying purpose-driven storytelling across expected and unexpected places.

  • I host Say It Again, a podcast exploring the stories we inherit, outgrow, and reclaim.

  • And I co-host People You Should Know, a TV series spotlighting everyday Americans shaping their communities for the better.