Good stories aren’t just an escape from reality.
They’re a blueprint for what’s next.
I connect dots others miss - bringing together ideas, communities, and worlds that rarely meet. My work transforms social impact into entertainment people choose to engage with: from experiential to cinematic storytelling rooted in intimacy, anthropology, and cultural insight.
I’m Sarah Yourgrau: two-time Emmy-winning producer, social anthropologist, and narrative strategist. From docu-series and films to branded content and global campaigns, I partner with purpose-led leaders, creatives, and brands to craft stories that don’t just reach audiences where they are, but invite them into where they could be.
Because when we expand our stories, we expand what’s possible.
Who I Am
I’ve spent over 16 years helping people, brands, and platforms - like Netflix, SNL, TED, and the United Nations - tell stories that name what matters, distill what’s real, and express it with resonance that reaches. From big stages to intimate rooms, I help shape narratives that move hearts and shift culture.
I’m the founder of Common Ground Studios, an award-winning storytelling and creative studio amplifying purpose-driven storytelling in the world and on screens, across expected and unexpected places.
